Designing products with clarity, human insight, and agile delivery
I’m a product designer with 6+ years working across strategy, research and design to help teams deliver people-centered digital experiences. Based in La Plata, Argentina 🇦🇷
Some of my work
Improving How Bartenders Serve Fans in a Smart Stadium
Redesigning a personalized, cashierless POS as part of a smart venue ecosystem
Helping a Global Brewery Sales Team Trust Their Own Objectives
Designing a platform that balances automation with real-world sales operations
About
My name’s Ignacio — Nacho for short. I’m a UX designer who works across the full product design process, from early research and strategy to interaction and UI, understanding how people think and behave, and turning that into usable digital products. I’ve worked across Travel, Sports & Entertainment, Banking, Energy and Consumer Goods.

Want to know more about my work?
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Send me an email
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