{"id":193,"date":"2025-11-28T22:45:34","date_gmt":"2025-11-28T22:45:34","guid":{"rendered":"https:\/\/nachokaiser.com\/?page_id=193"},"modified":"2026-03-06T17:06:57","modified_gmt":"2026-03-06T17:06:57","slug":"193-2","status":"publish","type":"page","link":"https:\/\/nachokaiser.com\/","title":{"rendered":"Nacho Kaiser"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3a3a120 wp-block-group-is-layout-constrained has-background\" id=\"div-fondo-circulo\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:24px;padding-bottom:var(--wp--preset--spacing--50);padding-left:24px;background-image:url(&apos;https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/01\/Ellipse-2.png&apos;);background-position:0% 50%;background-repeat:no-repeat;background-size:contain;\">\n<div class=\"wp-block-uagb-container uagb-block-47a985b4 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-db9edeb8 wp-block-group-is-layout-constrained\">\n<h1 class=\"titulo-home wp-block-heading has-text-align-left has-text-color has-link-color has-xx-large-font-size\" style=\"color:#202C39;font-style:normal;font-weight:600\">Designing products with <span class=\"italic-orange\">clarity, human insight,<\/span> and <span class=\"italic-orange\">agile delivery<\/span><\/h1>\n\n\n\n<p><mark style=\"background-color: #f9f9f9;\">I\u2019m a product designer with 6+ years working across strategy, research and design to help teams deliver people-centered digital experiences. Based in La Plata, Argentina \ud83c\udde6\ud83c\uddf7<\/mark><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div id=\"work\" class=\"wp-block-uagb-container uagb-block-44a7ac4a alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading has-text-align-left has-text-color has-link-color has-x-large-font-size wp-elements-b315e6ed05cd71fbfd4f4b7647193ef4\" style=\"color:#202c39;font-style:normal;font-weight:400\">Some of my work<\/h2>\n\n\n\n<a class=\"case-card case-card--link case-card-hover\" href=\"https:\/\/nachokaiser.com\/?p=60\" aria-label=\"Go to case study: Improving How Bartenders Serve Fans in a Smart Stadium\">\n  <div class=\"case-card__image\">\n    <img decoding=\"async\" src=\"https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/01\/thumb-bar-2.jpg\" alt=\"Case study preview\" \/>\n  <\/div>\n\n  <div class=\"case-card__content\">\n   <div class=\"card-header\">\n    <h3 class=\"case-card__title\">\n      Improving How Bartenders Serve Fans in a Smart Stadium\n    <\/h3>\n\n    <p class=\"case-card__description\">\n     Redesigning a personalized, cashierless POS as part of a smart venue ecosystem\n    <\/p>\n  <\/div>\n\n    <span class=\"case-card__button\" role=\"button\" aria-hidden=\"true\">\n      View project\n    <\/span>\n  <\/div>\n<\/a>\n\n\n\n<div class=\"case-card case-card--link card-disabled\" >\n  <div class=\"case-card__image\">\n    <span style=\"background-color: #fff;\"> Coming soon \ud83d\ude4c<\/span>\n  <\/div>\n\n  <div class=\"case-card__content\">\n    <h3 class=\"case-card__title\">\n      Helping a Global Brewery Sales Team Trust Their Own Objectives\n    <\/h3>\n\n    <p class=\"case-card__description\">\n      Designing a platform that balances automation with real-world sales operations\n    <\/p>\n\n    \n  <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div id=\"about\" class=\"wp-block-uagb-container uagb-block-d2c546d0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center overflow-cut is-layout-flex wp-container-core-columns-is-layout-59017f2b wp-block-columns-is-layout-flex\" style=\"padding-right:24px;padding-left:24px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-d092acd13ba8c97dc08a70cda580d8c4\" style=\"color:#ff4735\">About<\/h2>\n\n\n\n<p>My name&#8217;s Ignacio \u2014 Nacho for short. I&#8217;m a UX designer who works across the full product design process, from early research and strategy to interaction and UI, understanding how people think and behave, and turning that into usable digital products. I&#8217;ve worked across Travel, Sports &amp; Entertainment, Banking, Energy and Consumer Goods.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline btn-secundario is-style-outline--1\"><a class=\"wp-block-button__link has-base-2-background-color has-text-color has-background has-link-color has-border-color has-custom-font-size wp-element-button\" href=\"https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/03\/cv-Ignacio-kaiser-en.pdf\" style=\"border-color:#ff4735;border-width:2px;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;color:#ff4735;padding-top:14px;padding-right:28px;padding-bottom:14px;padding-left:28px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 17px);\" target=\"_blank\" rel=\"noreferrer noopener\">View Resume<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-primario\"><a class=\"wp-block-button__link has-base-2-color has-text-color has-background has-link-color has-border-color has-custom-font-size wp-element-button\" href=\"#contact\" style=\"border-color:#ff4735;border-width:2px;border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background-color:#ff4735;padding-top:14px;padding-right:28px;padding-bottom:14px;padding-left:28px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 17px);\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-style-default img-about\"><img loading=\"lazy\" decoding=\"async\" width=\"1378\" height=\"1218\" src=\"https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/03\/Group-6-1.png\" alt=\"\" class=\"wp-image-696\" srcset=\"https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/03\/Group-6-1.png 1378w, https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/03\/Group-6-1-300x265.png 300w, https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/03\/Group-6-1-1024x905.png 1024w, https:\/\/nachokaiser.com\/wp-content\/uploads\/2026\/03\/Group-6-1-768x679.png 768w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull lets-talk-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-27498ab6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-uagb-container uagb-block-aa9cd1f0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-group alignwide has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5138b671 wp-block-group-is-layout-constrained\" id=\"contact\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Want to know more about my work?<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color has-x-large-font-size wp-elements-a7860e34d5539728e4404a2c022d8d14\" style=\"color:#ff4735;margin-top:4px;margin-bottom:4px\">Let&#8217;s get in touch<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"margin-top:8px;margin-bottom:8px\">Send me an email<\/p>\n\n\n\n<div class=\"email-card\">\n\n  <div class=\"email-card__row\">\n    <span class=\"email-card__address\" id=\"email-address\">\n      ignaciokaiser.lp@gmail.com\n    <\/span>\n\n    <button\n      class=\"email-card__copy\"\n      type=\"button\"\n      aria-label=\"Copy email address\"\n      data-email=\"ignaciokaiser.lp@gmail.com\"\n    >\n      <span class=\"email-card__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24px\" height=\"32px\" viewBox=\"0 0 448 512\" fill=\"none\">\n<path d=\"M192 0C156.7 0 128 28.7 128 64V320C128 355.3 156.7 384 192 384H384C419.3 384 448 355.3 448 320V119.4C448 102 440.9 85.3 428.3 73.2L370.6 17.8C358.7 6.4 342.8 0 326.3 0H192ZM64 128C28.7 128 0 156.7 0 192V448C0 483.3 28.7 512 64 512H256C291.3 512 320 483.3 320 448V432H256V448H64V192H80V128H64Z\"\/>\n<\/svg><\/span>\n      <span class=\"email-card__label\">Copy<\/span>\n    <\/button>\n  <\/div>\n\n<\/div>\n\n<script>\n  document.addEventListener(\"DOMContentLoaded\", function () {\n    const buttons = document.querySelectorAll(\".email-card__copy\");\n\n    buttons.forEach((button) => {\n      button.addEventListener(\"click\", async () => {\n        const email = button.dataset.email;\n\n        try {\n          await navigator.clipboard.writeText(email);\n\n          const label = button.querySelector(\".email-card__label\");\n          const originalText = label.textContent;\n\n          label.textContent = \"Copied!\";\n\n          setTimeout(() => {\n            label.textContent = originalText;\n          }, 1500);\n        } catch (err) {\n          console.error(\"Copy failed\", err);\n        }\n      });\n    });\n  });\n<\/script>\n\n\n\n<p class=\"has-text-align-center\">or send a DM through my <strong><a href=\"http:\/\/www.linkedin.com\/in\/ignacio-kaiser\" target=\"_blank\" rel=\"noreferrer noopener\">Linkedin profile<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Designing products with clarity, human insight, and agile delivery I\u2019m a product designer with 6+ years working across strategy, research and design to help teams deliver people-centered digital experiences. Based in La Plata, Argentina \ud83c\udde6\ud83c\uddf7 Some of my work Improving How Bartenders Serve Fans in a Smart Stadium Redesigning a personalized, cashierless POS as part [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-193","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Nacho Kaiser","author_link":"https:\/\/nachokaiser.com\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"Designing products with clarity, human insight, and agile delivery I\u2019m a product designer with 6+ years working across strategy, research and design to help teams deliver people-centered digital experiences. Based in La Plata, Argentina \ud83c\udde6\ud83c\uddf7 Some of my work Improving How Bartenders Serve Fans in a Smart Stadium Redesigning a personalized, cashierless POS as part&hellip;","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nachokaiser.com\/index.php?rest_route=\/wp\/v2\/pages\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nachokaiser.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nachokaiser.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nachokaiser.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nachokaiser.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193"}],"version-history":[{"count":165,"href":"https:\/\/nachokaiser.com\/index.php?rest_route=\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":808,"href":"https:\/\/nachokaiser.com\/index.php?rest_route=\/wp\/v2\/pages\/193\/revisions\/808"}],"wp:attachment":[{"href":"https:\/\/nachokaiser.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}